Creative Head of Marketing - Drive Growth for AI Tools

Further Details

The Head of Marketing role at JR Spain requires a highly creative and driven individual to spearhead marketing efforts for their suite of AI-powered tools catering to municipal clerks. This position focuses on developing unique, human-centric marketing campaigns that stand out in the typically less engaging government industry. The ideal candidate will be accountable for demand generation, revenue targets, and full-channel campaign execution, including digital, paid media, conferences, and direct mail. This role is perfect for a hands-on leader who enjoys being involved in the execution alongside their team. You will collaborate with copywriters, product managers, and sales teams, leveraging AI tools to enhance campaign effectiveness and drive sophisticated tracking and attribution. If you are adept at turning a multitude of ideas into focused, actionable priorities and are comfortable building strategies from the ground up, this role offers a substantial platform for creative and professional growth.

Head of Marketing - Drive Innovation in Government Tech

JR Spain is actively seeking an exceptionally creative and ambitious Head of Marketing to lead its dynamic marketing department. This unique opportunity invites a strategic leader to develop and execute marketing campaigns that are not only memorable and human-centric but also highly effective in the government technology sector. If you are passionate about making a significant impact and possess the drive to manage sophisticated, multi-channel strategies, this role offers an unparalleled platform for creative expression and professional achievement.

This is a chance to pioneer innovative marketing approaches for a company that thrives on differentiation. You will be instrumental in driving demand and revenue by building a robust pipeline through targeted initiatives. The ideal candidate will embrace a hands-on leadership style, working directly with a talented team to achieve ambitious goals and redefine what marketing looks like in this competitive industry.

• Job Title: Head of Marketing
• Company: JR Spain
• Location: Andalucía, Spain
• Key Responsibilities: Strategy development, demand generation, full-channel campaign execution, lifecycle marketing, quality control.
• Required Qualifications: Proven leadership experience in marketing, exceptional creativity, proficiency with AI tools, strong execution capabilities.
• Job Type: Full-time contractor

Skills

• Exceptional creativity and ambition
• Proven experience leading a marketing function and accountability for results
• Proficiency in leveraging AI tools for daily workflow
• Strong ability to plan missions and execute strategies hands-on
• Skill in developing multi-channel campaigns and disciplined measurement
• Expertise in full-channel execution including conferences, webinars, direct mail, PR, and outbound
• Experience with lifecycle marketing and attribution tracking
• Ability to collaborate effectively with product and sales teams
• Comfortable working without a finished playbook and being actively involved in execution

Duties and Responsibilities:

• Develop and own strategy and positioning across the portfolio
• Manage the department's EOS operating cadence
• Drive demand and revenue by building a qualified pipeline for Sales
• Execute full-channel marketing campaigns (conferences, webinars, direct mail, PR, outbound, digital, paid)
• Implement lifecycle marketing strategies from first touch through customer
• Oversee the quality bar for all copy, design, campaigns, and launches
• Collaborate with Product and Sales for go-to-market strategies, including new product launches and targeted campaigns
• Utilize AI tools like Claude or Codex for efficient campaign development and execution
• Work closely with copywriters, internal product managers, and the sales team

How to apply

• 💼 Prepare Your Application: Compile a comprehensive CV highlighting your marketing leadership experience, creative achievements, and success in driving revenue. Ensure your application demonstrates your ability to work hands-on and leverage AI tools.
• 👉 Visit the Application Portal: Navigate to the official application link provided below to submit your candidacy.
• 🔗 Submit Your Application: Complete the online application form accurately and upload all required documents.
• 📅 Adhere to Deadline: Ensure your application is submitted before the closing date of December 18, 2026. Late submissions will not be considered.
• ⭐ Highlight Creativity: In your application, emphasize your experience in creating unique, memorable marketing campaigns and your understanding of the government technology sector.