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Director AI Search & Visibility - Barcelona

Novartis, a leading pharmaceutical company, is seeking an experienced Director of AI Search and Visibility to spearhead their content discoverability strategies.

This pivotal role ensures Novartis content resonates effectively across advanced AI-powered search ecosystems and traditional search platforms.

You will define and implement cutting-edge Generative Engine Optimization (GEO) principles to enhance how artificial intelligence systems interpret and utilize company materials.

This position offers a significant opportunity to shape the future of digital presence in the healthcare industry and drive impactful patient outcomes.

Private
full-time
Spain

Jobs Date Posted: 03 November, 2026
Jobs Last Date to Apply: 18 December, 2026
Industry: Pharmaceuticals
Jobs Industry Type: Private
Job Hiring Organization: Novartis
Experience Required (In months): 144
Occupational Category: Information Technology
Employment Type: full-time
Advertisement Source: eurojobs.com
Job Location: Barcelona
Address Region: Catalonia
Country of Appointment: Spain
Employer Department: Customer Experience and Content Team
Work Hours: Hybrid working options available
🎓 Qualifications Required
📌 Job Positions:

Further Details

A prominent role at Novartis involves directing AI Search and Visibility initiatives from their Barcelona hub. This position is crucial for maximizing content reach and relevance across both generative AI platforms and established search engines. The focus is on sophisticated Search Engine Optimisation (SEO) and Generative Engine Optimization (GEO) to ensure that all Novartis content is structured for optimal machine readability and broad accessibility in today's evolving digital landscape. This is a key opportunity for professionals in AI strategy and digital content optimization.

Director AI Search & Visibility - Barcelona Opportunity

Join Novartis, a global leader in reimagining medicine, as a Director of AI Search and Visibility based in Barcelona. This role is instrumental in elevating Novartis' digital footprint by ensuring content is prominently discoverable across advanced AI search ecosystems and conventional search engines.

You will be accountable for crafting and executing a comprehensive strategy encompassing Search Engine Optimisation (SEO) and Generative Engine Optimization (GEO). The core objective is to optimize content structure, machine readability, and distribution for superior performance in AI-driven discovery platforms and LLMs.

  • Location: Barcelona, Spain
  • Key Focus: Maximizing AI and traditional search visibility
  • Benefits: Competitive salary, performance bonus, comprehensive benefits package, hybrid work options, and relocation support.

Skills

  • Proven ability to lead cross-functional teams
  • Excellent facilitation and executive-level communication skills
  • Strong stakeholder management and communication skills
  • Experience working in Agile delivery models
  • Strong experience with search engine optimisation

Duties and Responsibilities:

  • Define and lead the AI Search & SEO strategy
  • Establish and implement GEO principles
  • Optimize content structure, tagging, and taxonomy
  • Partner with Content, Web, and Omnichannel teams
  • Define and track AI search visibility metrics
  • Lead experimentation and innovation in AI search
  • Collaborate with Data & Analytics teams
  • Ensure alignment with compliance, governance, and brand standards
  • Build internal capability and awareness around AI search trends

How to apply

  • 💼 Visit the application portal via the provided link: Apply Now
  • 📝 Complete the online application form with accurate details.
  • 🎓 Ensure your CV highlights relevant experience in technology development, SEO, and Agile methodologies.
  • 🎯 Be prepared to discuss your expertise in AI search strategy and stakeholder management.
  • ⏳ Submit your application before the closing date of December 18, 2026.
  • ✅ Relocation support is available for candidates requiring it.


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