Head of Marketing - Drive Innovative Campaigns in Euskadi, Spain

Further Details

This private sector role seeks a Head of Marketing for Town Web Design in Euskadi, Spain, focusing on innovative marketing strategies for municipal software solutions. The position demands exceptional creativity and a results-driven approach to differentiate brands in a competitive landscape. Key responsibilities include developing and executing multi-channel campaigns, managing lifecycle marketing, and collaborating with internal teams for product launches. The ideal candidate will demonstrate a history of leading marketing functions and achieving measurable outcomes, with a strong emphasis on creative campaign development. Familiarity with AI tools and a proactive, hands-on approach to execution are essential for success in this role. This is an exciting career opportunity to lead a dynamic marketing department and contribute to the growth of a bootstrapped company.

Head of Marketing - Drive Innovative Campaigns in Euskadi, Spain

Town Web Design is seeking a highly creative and ambitious Head of Marketing to lead their marketing department in Euskadi, Spain. This is a unique opportunity within the private sector for a leader who can develop unconventional, memorable marketing campaigns in the government technology space. The company is looking for someone with the vision to create unique marketing content, such as national holidays and comedic commercials, to differentiate their brands – Town Web, HeyGov, and ClerkMinutes – from competitors.

This role demands a creative strategist and an enthusiastic builder who will own the strategy, positioning, demand generation, and full-channel execution for the company. Success will be measured by building a qualified pipeline for Sales through innovative initiatives. You will work directly with copywriters, product managers, and the sales team, leveraging AI tools to enhance efficiency and quickly master new marketing technologies.

• Job Title: Head of Marketing
• Location: Euskadi, Spain
• Company: Town Web Design
• Industry: Software / Technology
• Employment Type: Full-time Contractor
• Key Requirements: Exceptional creativity, leadership experience, data-driven approach, proficiency in AI tools, understanding of municipal sector needs
• Responsibilities: Strategy development, campaign execution, demand generation, team collaboration, product launches
• Career Opportunity: Lead a growing company's marketing efforts and make a significant impact

Skills

• * Lead marketing strategy and positioning across brand portfolio
• * Drive demand and revenue generation through targeted campaigns
• * Execute multi-channel marketing initiatives including conferences, webinars, direct mail, PR, and digital paid media
• * Manage lifecycle marketing from initial contact through to customer retention
• * Oversee the quality of all marketing collateral, including copy and design
• * Collaborate with Product and Sales teams for effective go-to-market strategies
• * Leverage AI tools for campaign execution and rapid learning in new areas
• * Manage the marketing department's operating cadence (L10s, Rocks, scorecards)
• * Develop creative and memorable marketing campaigns that stand out

Duties and Responsibilities:

• * Develop and implement a unique, human-centric marketing strategy
• * Create comedic and memorable commercials to highlight customer pain points
• * Build a qualified pipeline for the sales team
• * Ensure follow-through on multi-channel campaigns with disciplined measurement
• * Work with municipal clerks as the target customer base
• * Design products for municipal clerks that function as a cohesive suite
• * Push marketing efforts further across the entire product portfolio
• * Act as the final day-to-day reviewer for copy, design, campaigns, and launches
• * Drive new product launches and targeted campaigns for early beta testers and product pilots

How to apply

• Step 1: Explore the Opportunity

  Review the detailed job description and video provided to understand the unique nature of this Head of Marketing role at Town Web Design.

• Step 2: Prepare Your Application Materials

  Gather your CV and any supporting documents that highlight your creative marketing leadership experience and achievements.

• Step 3: Submit Your Application Online

  Click on the provided application link to access the online portal for submitting your candidacy. Ensure all fields are completed accurately.

• Step 4: Highlight Your Creative Strengths

  In your application, emphasize your experience in developing unique, memorable, and effective marketing campaigns, particularly in differentiating traditional or crowded market categories.

• Step 5: Be Ready for a Creative Challenge

  The hiring team is looking for someone who can take big creative swings and has the resources to execute them. Showcase your ability to translate innovative ideas into tangible results.

• Application Deadline: 18 December, 2026
• Application Link:https://eurojobs.com/jobs/36971603/apply