Product Marketing Specialist Opportunity in Italy

Further Details

This Product Marketing Specialist position is based in Usmate Velate, Lombardy, Italy, within a leading industrial company. The ideal candidate will possess a scientific or engineering degree and prior experience in B2B marketing, with a focus on creating compelling content that highlights product applications and industry advantages. This role emphasizes collaboration with internal teams and external stakeholders. Successful candidates will benefit from these latest recruitment.

Product Marketing Specialist Opportunity in Italy

Orienta Spa is actively seeking a skilled Product Marketing Specialist to join a dynamic client in Usmate Velate, Lombardy, Italy. This role is ideal for professionals with a scientific or engineering background and proven experience in B2B technical marketing. The position offers a competitive salary range and the chance to contribute significantly to lead generation and sales enablement.

The ideal candidate will possess strong analytical abilities and a creative mindset, with a focus on developing impactful marketing materials and strategies. This is a full-time, permanent position within a growing industrial sector, offering excellent career development prospects.

• Position: Product Marketing Specialist
• Location: Usmate Velate, Lombardy, Italy
• Salary: €30,000 - €40,000 annually (based on experience)
• Qualifications: Degree in scientific or engineering disciplines (Chemistry, Biology, Environmental Sciences, Food Technology, or similar)
• Experience: Prior B2B marketing/product management in scientific/technical contexts
• Key Skills: Strong communication, analytical, organizational, English proficiency

Skills

• Strong CRM activities for lead generation
• Organizing and planning industry fairs and events
• Managing and planning customer and distributor training
• Creating product-oriented content, including applications, benefits, and strengths within the client's industrial sector
• Developing and optimizing Sales Tools for internal sales force and distributors
• Collaborating with Product Management and Technical departments for product launches, producing communication and training materials
• Contributing to lead generation activities, digital campaigns, and content localization
• Utilizing data and analytics to evaluate initiative effectiveness and optimize them
• Supporting stakeholder relationship management (Sales, Product Management, R&D) and external relations
• Managing social media channels
• Excellent communication, relational, analytical, and organizational skills
• Ability to manage multiple initiatives simultaneously
• Excellent knowledge of English
• Creativity, curiosity, and proactivity

Duties and Responsibilities:

• Manage CRM activities to support lead generation efforts
• Organize and plan sector-specific trade fairs and events
• Develop and execute training plans for clients and distributors
• Produce engaging content that highlights product applications and industry benefits
• Create and refine sales tools to empower the sales team and distributors
• Liaise with Product Management and Technical teams for effective product launches
• Support lead generation campaigns and digital marketing initiatives
• Analyze performance data to optimize marketing strategies
• Foster strong relationships with internal and external stakeholders
• Oversee and manage social media presence

How to apply

• Preparation: Ensure your CV and any relevant certifications are up-to-date.
• Application Submission: Visit the Eurojobs website and navigate to the job listing for the Product Marketing Specialist.
• Application Link: Click on the 'Apply Now' button or link provided on the Eurojobs page.
• Follow Instructions: Complete the online application form accurately and submit all required documentation.
• Deadline: Ensure your application is submitted before the closing date of 17 December 2026.
• Confirmation: Look for a confirmation email after submitting your application.