Senior Product Marketing Manager - Drive Growth for Observability Products

Further Details

This Senior Product Marketing Manager role at Grafana Labs, based in Madrid, Spain, is crucial for shaping the perception and adoption of observability products. The position involves deep collaboration with product and engineering teams to translate technical capabilities into clear value propositions. You will be instrumental in developing effective go-to-market strategies and creating essential resources that support sales enablement and customer education. As a forward-thinking organization, Grafana Labs encourages product marketers to act as educators, guiding product teams on demand generation and growth tactics. Leveraging a centralized knowledge base, you will contribute to AI-forward tools and processes that streamline content creation and dissemination. This role offers a unique chance to influence product direction and significantly contribute to the company's success in the competitive tech landscape, offering excellent career progression.

Senior Product Marketing Manager - Grafana Labs | Madrid, Spain

Grafana Labs is seeking a highly motivated and strategically-minded Senior Product Marketing Manager to join their dynamic team in Madrid, Spain. This is a pivotal role focused on driving the growth of their Observability products by crafting compelling narratives and executing impactful campaigns that attract, convert, and retain customers. The position is embedded within the Product organization, allowing for a unique approach to product marketing where you'll actively influence product direction and empower colleagues with growth strategies.

You will be instrumental in defining the messaging and positioning for a broad product area, working hand-in-hand with product managers and the broader marketing team. This includes developing essential go-to-market strategies, sales enablement collateral, and engaging content that helps buyers understand and adopt Grafana's innovative solutions. The role emphasizes a teaching and codifying approach, leveraging a shared knowledge base to create AI-forward tools and processes for the organization.

• Key Responsibilities: Develop product value, messaging, and go-to-market strategy; create reference architectures and implementation guides; own customer lifecycle campaigns; conduct market research; train sales teams; lead product launches.
• Qualifications: Demonstrated quantitative analytical skills; ability to articulate technical product value; proven project management experience; comfort with diverse stakeholders.
• Benefits: Generous paid vacation, comprehensive healthcare, retirement planning support, substantial professional development stipend, choice of technology, mindfulness resources, employee assistance programs, and paid parental leave.
• Work Location: Primarily remote, with options for co-working space reimbursement.

Skills

• Expertise in developing product messaging and positioning for broad product areas
• Ability to collaborate with product managers and marketing teams on campaigns, content, events, and training
• Skill in teaching product managers and engineers about growth and demand
• Proficiency in codifying product marketing knowledge into AI-forward tools and processes
• Experience contributing product information to a shared knowledge base
• Capability to generate enablement materials and decks
• Aptitude for defining product value, messaging, and go-to-market strategy
• Skill in developing competitive positioning and sales enablement collateral
• Ability to create materials for customer evaluation and adoption (reference architectures, implementation guides)
• Ownership of customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell)
• Conducting market and customer research to identify pain points, competition, and opportunities
• Effectively teaching go-to-market and sales teams about product capabilities and value
• Delivering training and enablement to customer-facing teams
• Ensuring customer-facing teams can effectively engage with customers, partners, and prospects
• Strategic skills and an interest in teaching
• Hands-on tactical execution (blogs, webinar outlines, video scripts)
• Comfort working with diverse internal and external stakeholders in complex processes
• Demonstrated quantitative analytical skills for campaign performance and lifecycle metrics
• Ability to clearly articulate the value of technical products
• Experience leading product or feature launches autonomously and collaboratively
• Proven ability to manage complex projects from initiation to completion

Duties and Responsibilities:

• Develop and refine messaging and positioning for designated product areas
• Partner with product managers to define product value, messaging, and go-to-market strategies
• Create compelling sales enablement collateral and competitive positioning documents
• Collaborate with cross-functional teams to produce customer-facing materials like reference architectures and implementation guides
• Own and execute customer lifecycle campaigns focused on retention and growth
• Conduct in-depth market and customer research to uncover insights and opportunities
• Train and enable sales and go-to-market teams on product capabilities and value propositions
• Contribute to the development of AI-forward product marketing tools and processes
• Generate and manage content for blogs, webinars, and video scripts
• Ensure effective engagement of customer-facing teams with prospects and partners
• Analyze campaign performance and lifecycle metrics to drive data-informed decisions
• Lead product and feature launches, working both independently and as part of a team
• Drive complex projects efficiently from inception through to successful completion

How to apply

• 💼 Prepare your Application: Gather your up-to-date CV and any relevant supporting documents that highlight your experience in product marketing, particularly within technical environments.
• 👉 Visit the Application Portal: Navigate to the dedicated application link provided for this position.
• 🔗 Submit Your Application: Click on the 'Apply Now' button to access the online application form.
• 📝 Complete the Form: Fill out all required fields accurately and thoroughly. Ensure you address any specific questions related to your qualifications and experience.
• ⏳ Application Deadline: Please ensure your application is submitted before the closing date of 18 December 2026. Late submissions may not be considered.
• 🌐 Learn More: For additional details about the role and Grafana Labs, please refer to the job listing and company information available on the Eurojobs platform.