Senior Product Marketing Manager - Drive Growth for Observability Products

Further Details

Seeking a Senior Product Marketing Manager to elevate Grafana Labs' observability product offerings. This position requires a strategic mindset focused on defining product value, crafting compelling messaging, and leading go-to-market strategies. You will partner with product management and engineering to develop essential sales enablement materials and customer-facing content. This role operates within Grafana Labs' Product organization, differentiating itself by focusing on teaching product teams about growth and demand. You will contribute to creating accessible, AI-forward tools and processes by codifying product marketing knowledge. The position demands excellent communication skills to articulate technical product value to diverse audiences, including customers and sales teams. Join a leading remote-first company that prioritizes employee growth and work-life balance. The Senior Product Marketing Manager will conduct market research, analyze campaign performance, and drive customer lifecycle initiatives. This is an opportunity to significantly impact market perception and drive revenue through strategic product marketing.

Senior Product Marketing Manager - Grafana Labs

Join Grafana Labs as a Senior Product Marketing Manager and play a pivotal role in shaping the market presence of their cutting-edge observability products. This position is ideal for a seasoned professional passionate about defining product value, executing strategic go-to-market plans, and driving customer acquisition and retention. As part of the Product organization, you will leverage your expertise to empower sales and product teams with compelling messaging and enablement resources. This role offers a unique opportunity to influence how product marketing knowledge is disseminated and utilized, contributing to the development of AI-forward tools. You will be instrumental in creating high-impact content, from reference architectures to detailed product information, ensuring customers and internal teams have the resources they need to succeed. The company fosters a culture of continuous learning and professional development, supported by a generous stipend and access to numerous on-demand courses.

• Job Title: Senior Product Marketing Manager
• Company: Grafana Labs
• Location: Catalunya, Spain (Remote-First)
• Key Responsibilities: Product messaging & positioning, go-to-market strategy, sales enablement, market research, campaign execution
• Required Qualifications: Proven experience in product marketing, strong analytical skills, excellent communication
• Benefits: 30 days paid vacation, comprehensive healthcare, retirement planning, professional development stipend, choice of tech, Headspace subscription, global EAP, paid parental leave
• Closing Date: 18 December 2026

Skills

• Ability to articulate the value of technical products to customers and sellers
• Demonstrated quantitative analytical skills for analyzing campaign performance and lifecycle metrics
• Experience leading product or feature launches autonomously and as part of a team
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strategic skills, interest in teaching, and hands-on tactical execution
• Passion for driving growth and demand generation
• Expertise in competitive positioning and sales enablement collateral creation

Duties and Responsibilities:

• Take charge of messaging and positioning for broad product areas
• Collaborate with product managers and the marketing team to deliver campaigns, content, events, and training
• Teach product managers and engineers how to think about growth and demand
• Codify product marketing knowledge into AI-forward tools and processes
• Contribute product information to a shared knowledge base for generating enablement materials
• Partner with product management and engineering to create materials that help customers evaluate and adopt products
• Own customer lifecycle campaigns to shape marketing programs and drive growth
• Conduct market and customer research to understand pain points, competition, and opportunities
• Teach go-to-market and sales teams about product capabilities and value
• Deliver training and enablement to ensure customer-facing teams can effectively engage with customers and prospects

How to apply

📝 To apply for the Senior Product Marketing Manager position at Grafana Labs, please visit the official application portal. 👉 Navigate to the eurojobs.com website and locate the job listing using reference number 1329369138841255936324611. 💡 Click on the 'Apply' button or link provided on the job advertisement page. 📝 You will be directed to the Grafana Labs application system or a designated careers page where you can submit your application. 💼 Ensure your CV or resume is up-to-date and highlights your relevant experience in product marketing, particularly within the observability space. 📄 Be prepared to provide additional information or complete screening questions as prompted during the online application process. This position represents excellent career development in the region. ⏳ The deadline for submitting your application is 18 December 2026. We encourage you to apply well in advance of the closing date. ✅ Successful candidates will be contacted for subsequent interview stages. Please ensure your contact details are accurate.